Be the Solution with Maria Quattrone
Maria Quattrone, a leader in real estate with over 21 years of experience, is the driving force behind Maria Quattrone & Associates in Philadelphia. Her passion goes beyond selling homes; she’s dedicated to helping others succeed. Through her 'Rise in Real Estate' training program and the "Be the Solution" podcast, Maria shares her expertise, inspiring professionals and entrepreneurs to excel. With over 3,400 properties sold, Maria's success is evident, but her true mission is to empower others, build strong brands, and foster meaningful connections.
Be the Solution with Maria Quattrone
Show Up and Win: How Consistency, Discipline & Listings Build a Million-Dollar Real Estate Business
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of the Be The Solution Podcast, Maria Quattrone sits down with top-producing agent Becky Bostic to break down what it really takes to build a successful real estate business.
This is not about shortcuts.
It’s about:
- Showing up every day
- Doing the work when it’s no longer exciting
- Building a business through consistency, discipline, and relationships
Becky shares her journey from starting over in a brand-new market to building a business generating $650K+ in GCI, all while raising a family and scaling a team.
If you want to understand what actually separates top agents from everyone else—this is the episode.
Key Takeaways
🔁 Consistency Wins (Even When It’s Not “Sexy”)
📞 20 Conversations a Day Changes Everything
🧠 Your Database Is NOT Cold Calling
⏰ Protect Your Lead Generation Time
📲 Social Media = Omnipresence
🏡 Listings = Leverage
👩👧 Time Blocking = Growth
💰 The Compound Effect Is Real
🔥 Best Quotes
Maria Quattrone:
“Protect your lead generation time—because that’s your future income.”
Becky Bostic:
“Do what most people won’t do—and you’ll get results most people will never see.”
Guest Contact
Becky Bostic
Top Producing Realtor | Team Leader
Philadelphia Suburbs + New Jersey
Success in real estate is simple—but not easy.
👉 Show up
👉 Stay consistent
👉 Do the work
👉 Build relationships
👉 Focus on listings
The agents who win are not the most talented.
They are the most consistent.
Connect with Maria Quattrone:
Facebook: Maria Quattrone
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535
Welcome And The Core Message
Maria QuattroneFriends, welcome back to the Be the Solution Podcast, and I'm your host, Maria Quatron. And today I'm excited to have Becky Bostic on. Becky was on the podcast, I think it's like four or five years ago now, but she is a return guest, and we're gonna have her on again and again. Um, I love getting to know my guests, and I we are gonna really dig in this morning, but before we do, I have a quote for you, Becky. Yeah, give it to me. The best preparation for tomorrow is doing your best today. I love that. The best preparation for tomorrow is doing your best today. I love it. So we talk about, you know, today we're gonna dive into building your real estate business by showing up and being exactly who you are and omnipresent across all of social media. Um, but really being able to find your tribe by just being you. And I think that's something that you um have shown us that you are who you are, and you show us who you are, like your husband, your kids, cats, your dolls, your riding, like all the things that you love, your family. You know, I know you post a lot about your family. Like I saw when your mom had that had that terrible thing happen when you guys were in Disney, and you know, you shared that, and you had your tribe surrounding you and um praying for you and your family. And you know, I see your mom is it looks like she's doing a lot better.
Becky BosticOh yeah, she's a miracle, she's incredible. She's going back to work next week. She's back to work. I mean, she her hair is all shaved, and she's gonna have this huge new part in her skin in her scalp from the incision for 69 staples from her emergency brain surgery, but she's perfect, and that's I think what a blessing.
Maria QuattroneYeah, I
Family Crisis And The Power Of Community
Maria Quattroneknow. What a blessing. We talk about you know, these things happen to us. I say, well, you know, in fact, if you really look at it, they happen for us because 100% if we allow it to happen to if we allow to see that it's happened for us, and that's the lessons you learn through it. Yeah, always always the lessons you learn. So you entered real estate, it's been you're in year 14. Yes, I am, and you've just been an overnight success. I see that, you know. First year started off like no, no, it was not an overnight success.
Becky BosticNo, no, um, yeah, I I started selling real estate in 2012, um, not even in Pennsylvania, in Ohio, not knowing anyone. And I I had, I would say, a great mentor there. Um, and I ended up being rookie of the year that year. I just from open houses actually is how I built my business out in Ohio. And then I got divorced and moved back to the Pennsylvania or the Philadelphia area in Pennsylvania. And so I had to get relicensed out here in 2014 and completely start all over again. So I've been licensed out in in Pennsylvania, working in the Philly suburbs, um for about 12 years now. And yeah, overnight success.
Maria QuattroneOvernight success. So
Starting Over And Outworking Others
Maria Quattroneyou have a team, um, but you do a good share whenever you're doing about 60 transactions a year personally. Um, and that requires like a lot of discipline and a lot of you mentioned something before you got on. We got on here, and that you got home last night at 11 p.m.
Becky BosticYeah, it's and that I will say I had a lot more of those nights years ago. I don't have the those late days as often now because I have two young kids and a husband, and my life looks a little bit different, and I time block intentionally, but you know that climate of the market out here right now. And with these buyers in the suburbs, you have to jump on these quality homes that that get on the market or they're gonna miss out. And you you need to take them to see them within 24, 48 hours of them hitting the market. So I was in Cape May because I'm licensed in Jersey. I have a new listing coming on in Cape May. We had media day scheduled last week. We had to reschedule because of the snow. So we rescheduled for yesterday. And then late Sunday night, I get a call from these new clients. They want to go see this property that just hit the market, and then they wanted to talk about selling their house. So we just make it happen. So I was spent over six hours in the car yesterday. Um, but we got it done. They love the house. As soon as we get off this podcast, I'm writing an offer and then going to be listing their property. So um, yeah, it's I would say that those nights are few and far between, but every time I'll have thankfully, yeah. But like in the early years, you just did whatever you had to do. And most people aren't willing to do that and work 12, 14 hour days and drive all over creation. Most people are like, I just want to work within 30 minutes of my little area. I actually I had an agent who great, she's a wonderful agent, she does good business, friend of mine, but she doesn't want to drive to Bucks County and she works in Philly. And I'm like, it's not that far. It's you know, 35, 40 minutes. And she sent me a referral and you know, $450,000 investor client that was looking for a condo in Yardley, and I'm like, I'll happily take it. She's like, Yeah, I just don't feel like driving, like it's right up 95. But it's just doing what others won't do um gets you the results that most people won't ever see because we're still willing to put the work in even 13, 14 years later. And that's why we're where we are.
Maria QuattroneIndeed. I made a post last night about what I did yesterday because I'm in March madness, the March challenge, month of March challenge. So it's 100 appointments this month, and somebody that we both know. I know you know him because he's in your market, Anthony. Oh, friend Anthony DeGo. Yes, he wrote that's great, but nobody's willing. He's like very few people are will be willing to do that. And so this is this is what I posted. I posted, let's see, calling does not work. Marching into March with commitment to 100 appointments. First day of challenge results 55 dials, 20 conversations, 21 tax, five seller consults, hat done, three hours of real talk time, three listing contracts went out for signature, future listing appointment, book five, start time 820, end time 650. Remember, today was the first day, there was a lot to do. I love that. I said the system works for anyone who wants to commit, who wants to join me, be the solution. I love that. I might join you.
Becky BosticYeah, that's amazing. Yeah, no one's willing to put the work in like that. They're just it sounds cool and it sounds fun, but when you really I think what happens a lot of the times is we what thank you. My husband just brought me some more coffee. Um, while he's on dad duty, yes. Um, I think that maybe the agents that have a little bit of motivation and they see you post these results are like, wow, this is exciting. Maria's doing it. This obviously works. I want to do something like this. And then they they start doing it. And then after two or three days, they might see a
Discipline After Motivation Fades
Becky Bosticlittle bit of success, but but then it the the sexiness wears off and the the shiny object syndrome wears off, and it's no longer fun and innovative and exciting. It just becomes mundane and part of your daily routine, and it's not it's not fun anymore, and then they kind of just fizzle out and don't do it. And that's really where I've seen where it the separation season happens, where you know, 20% of the agents are doing 80% of the business. Actually, it's probably a lot less than that. It's probably like 5% of the agents are doing 95% of the business because we still put the work in and we still allow our discipline to take over when the motivation is gone and we don't care if it's not sexy anymore or exciting or fun. We just know it has to get done because that's what drives results.
Maria QuattroneSo that's
Time Blocking And Morning Lead Flow
Maria Quattronewhat that's what drives results. One of the things that you said that you have a disciplined schedule. Yeah, you have a schedule. So what what does that look like for you? Because I know you do a lot of posting on social media, and that's a lot where you're you reach people because you're you're you you you are doing it the right way and utilizing it for one to many. The one to many, but you still have to do the follow-up behind the people that have raised their hands. So what does it look like for you, Becky?
Becky BosticYeah, so I would say prior to having kids, and I I was a a mom that started late. I didn't have my first kid until I was 36. And I prior to being a mom, I always thought, because I was just I was a career woman. I grew up poor. Um, my parents were on government assistance, and we grew up in a trailer park, and I um and I saw how they lived and I knew I didn't want that life for myself. So I was like, and they had five kids. And I'm like, I don't think I ever want to have kids because this, you know, it's making them broke. I literally, that was like what I thought when I was young. So I didn't have a desire to become a mom at an early age. I was like, I'm gonna focus on my career and I just want to make a hundred thousand dollars. That was like the goal in my mind. Like, I make a hundred thousand dollars, like I'll be, I will have made it. And um, so when I uh prior to becoming a mom, I just thought I had all the time in the world and I made a hundred thousand dollars within a couple years of graduating college, um, not working in real estate yet. I was in a management position for Aldi food stores. I was a district manager for them. And I was like, okay, now what? Like I made $100,000 and it's it's not about the the destination, it's really about the journey of who's on the way, right? Because you like I saw Jim Carrey posted this quote the other day, and it said, like, I wish everyone would become rich and famous and do all of the things they ever thought they wanted to do, because then they'll realize that's not the answer or something along those lines. That's right. Yeah. And so um, I I say all this because I I just kind of ran haphazardly. I mean, I was making great money, and I transitioned out of being a district manager into full-time real estate sales in 2012. And I I just was like, all right, I'm gonna go ride my horse, and then I'm gonna go on appointments, and then I'm gonna go to the gym, and then I'm gonna go out for drinks with my friends or whatever it was. And I saw, you know, pretty great success. I mean, I was making two, three hundred thousand dollars a year selling real estate, and that's a great money. And then I had I met my husband. I in 2020, I instantly knew that I wanted to have kids. It's crazy what that does when you meet the right person. And um, and then I had my first baby. And when you become a mom, your schedule looks a lot different than it did prior. And I had to be efficient in time blocking, I had to be efficient in really sticking to my schedule and following my schedule because if I didn't, it would never get done. And you want to be present and you want to spend time with your babies, but you also want to continue to grow your business because that's really who I am. I could never be a stay-at-home mom. I need to operate in my masculine energy during the day and then be in my softer mom mode energy at night. And um, and so once I had kids, I will tell if that's like a quick life hack. Anyone, any women on here or even men that are like, how can I instantly grow my real estate business? Have a baby. I'm just saying. It literally forced me to level up. And as soon as I did, my business kept almost doubling every year. And my youngest will be four. Um, and last year was my largest year. I my my GCI in real estate sales was about 650, uh, 650, 675. And then we have other streams of income with rental properties and a few other things. So, like I made close to $750,000 last year. And if someone told me that five years ago prior to having my baby, I'd be like, no way. And this year, I'm my goal is to make a million dollars and I'm already well on my way. So all that to be said, scheduling and time blocking is very important. And my lead generation is done in the morning. Um, typically I start around 8:30, nine o'clock. And it's not really what your when people say lead generation, I instantly go to like, oh, I got a cold call, or I have to go door knock. And those things don't excite me. I I have no problem doing it. I've done I've done them. But lead generation to me means uh showing up for the people that already know, like, and trust me and and being omnipresent in their life. So engaging on social, commenting on the things that they're posting, showing an interest in what they have going on, finding a commonality. Um, Ryan Serhan does a great job at this, and he talks about how you know you need to find something you have in common with someone, give a compliment that's genuine, and then and then get a contact. So he has like the commonality compliment, it's a three C's or whatever. And I had been doing that for a long time, and it wasn't until actually recently I saw him articulate that. And I'm like, wow, I've actually been doing that's what I do, and that's really what how I show up in my authentic self. And I think why one of the reasons I've found success in this business because I'm just I generally am who I am.
Maria QuattroneSo in the mornings you're you're reaching out on social, are you following up? Are you calling people on the phone,
CRM Follow-Up That Creates Referrals
Maria Quattronefollowing up with people who have said, hey, you know, like right now it's March. So people that have raised their hand last year and thought about selling last spring, but decided not to. Yes.
Becky BosticPulling those lists of people and yeah, so we um I use follow-up boss as my CRM. And um, I live in there, it's incredible. If you don't have a CRM, I didn't for a long time. I will be the first to admit I used an Excel spreadsheets um until 2020. Actually, 2020, I did not have a CRM until 2020.
Maria QuattroneAnd right before COVID started. No, I did not.
Becky BosticI used to I know I'm I literally I'm I'm imparting this wisdom on all of you because I if I was to redo my business differently, I would do so many, I would be so much farther ahead. That's why the agents on my team, I'm like, just listen to what I tell you because you will your success will be catapulted compared to where I am now if you just follow the steps. Um, no, I did not have a CRM. I got it in 2020, and I um um I live in there and I very strategically ensure that um all of my clients' home anniversaries are in there, their birthdays are in there. I also use follow uh Facebook for that too. But we are um I'm personally texting them um with a home anniversary, you know, saying something, you know, oh my gosh, I can't believe it's been two years, five years, ten years, whatever. Um, happy birthdays. We'll put handwritten cards in the mail for birthdays as well. Um, my assistant helps me with that. Um we are um any leads that come in, we have a very systemized process of how many times we're reaching out. And then, you know, if we don't get in touch with them, we put them onto a different campaign of um, you know, every two weeks. Um, they're getting our newsletters. Um right now I'm heavily reaching out to people that have bought uh starting beginning of 2023 up until pretty much at the end of last year, talking about refinancing because of the rates. So that's always having a reason to reach out to provide value in some way. Um so that's what that looks like in the morning. And I uh do my very best to make at least 20 quality contacts a day. Um, and it doesn't look like cold calling to me, it's really uh genuine organic reaches. Um, and then that's really what keeps me omnipresent and being looked at as an authority figure or someone that can provide value in some way in the real estate space.
Maria QuattroneWell, I think that's important. I think that, you know, people hear, oh, you're calling your database. Well, my data, I I think reframing. So reframing is a better word, maybe is past clients or pipeline. Yeah, pipeline the business of people who didn't transact last year, the year before, the year before, the year before. And that's not a cold call. That's somebody that that's somebody that you spoke to once, twice, three times, and the timing wasn't right for them. Whether they needed to clear up debt. There's a tenant in the house, you decided they're not ready to move to California yet, whatever. We have no control over that. We only have control over the process. The process of having. I uh this is my I I have the same mantra, 20 conversations a day. In fact, when I have 20 conversations, I have a hard time keeping up with my own.
Becky BosticYou know, I'm glad you brought that up because I will tell you, I I I do do my very best to have 20 conversations. It probably only happens two or three days a week, to be honest, because what happens when I do have those quality conversations or or these even the touches and I get some sort of response, I end up getting business from multiple people that I talk to. And it's either a referral or oh yeah, actually, I I have been thinking about refinancing. It's so weird that you reached out. Can you tell me what that looks like? Um, do you have a lender that I can talk to? Whatever. And so I have all of these follow-up things that are on my running to-do list that I'm then banging that out. And then I have my appointments that I set for the afternoon because I only go on appointments after one o'clock. I very unless it's a very, very rare scenario where someone cannot meet me in the afternoon. Um, I'll do a morning appointment, but it's very, I have very regimented with my my lead generation in the morning.
Maria QuattroneUm I think it's important to pause there for a second because it's the most important, whatever your time is, whether it's I like AM and I also like PM. I like AM first. Yeah. If you don't protect that, you're not protecting your future income. And you can't protect your future income just and leave it go for one per one client. Yeah. Yeah.
Becky Bostic100%. Yeah, it kind of cogs up the wheel when you do that because yeah, that's one transaction. And my average sale price is about $500,000 out here, and my average commission check is about $14,000. So yeah, okay, that's great, but it it's it messes everything else up. And then it takes a while to kind of get back in the rhythm of things. So um protecting the time and and I mean, if you looked at my calendar, it's like
Building A Listing-First Business
Becky Bosticit literally is blurbs on every single, pretty much until like 4 30 every day. Um, my goal is to hopefully work towards uh not working buyers anymore and giving them to my team. I really by the end of the year want to exit out of working with buyers and just work with sellers and just be the true rainmaker and hand all the buyer clients to my agents um and really be a listing agent, which is what I love. I love marketing, I love video, uh, I love being on camera, I love doing all that. And that's what excites me and what I'm passionate about. So listings align really well with that. Um and just how many share you at now? Um, I'm about 6040. So I have a little bit of a ways to go. Um, I've uh buyers that I that are warm referrals or they're past clients, um, and they're a certain price point I'll keep now. And then if it's a complete just random lead that comes in from the website or a sign call or from uh I still pay for realtor.com leads. I'm hoping I can't wait for my contract to be up. I just they don't really work like they used to, like we were talking about earlier. Um But those regardless of price point, I actually just gave a two million dollar buyer um called in Chestnut Hill to an agent on my team. I'll I'll hand those out. I don't want to work the cold leads anymore. Um, but the warm ones that are above a certain price point buyers, I still work, but I want to my goals to be done by three o'clock every day um and take Fridays off just so I can be with my kids. Um and I feel that I could I I can do that. I mean, I know I'll still have to work weekends every here and there, and maybe a coup occasionally some evenings, but um yeah, that's the plan.
Taking Distant Listings Through Social Proof
Maria QuattroneThat sounds like a good plan. I noticed something, and you mentioned something uh before we got on, but I noticed that you took a listing in Pennsylvania, but it wasn't around here. I want to say Lehigh Valley, maybe? Yeah, yeah, I just closed last week. And so where'd that come from and why did you take it?
Becky BosticSo the great, that's the great question. So the the source of those sellers were a referral from a past client, and that past client I went to high school with. And the craziest part is that that client that I went to high school with, I was friendly with him. I think he actually dated one of my girlfriends. This is you know 20 years ago now, um, dated her very casually in like ninth grade. And so he ran in my circle for a little bit in like ninth grade, and uh and then we just were friends on social. And I remember seeing back in like 2015 when I just started getting into real estate sales in Pennsylvania, he actually used a different realtor to purchase the house that he was living in. I know her very well, and she's a she's a great realtor. Um, and but we're we're still friends on social, and I just kept showing up as my authentic self and providing value and education about all things real estate consistently. I mean, it's the compound interest just getting 1% better every day. And it was, I think, 2024. He randomly sends me a message on Instagram and he asked me to come to his house because he was up in Coopersburg, and he asked me to come to his house because they were thinking about putting an addition on because they needed more space for the growing family. And he's like, I know that you flip and I know that you're an investor. Do you think you can put your eyes on my property and just tell me we've never done anything like this? What does this look like with permits and yada yada? So I go there and I'm like, Well, what type of equity are you sitting on here? Like, what do you? And he tells me, I'm like, you should just move and buy because I'm telling you, a live in renovation with a one and a half year old is not a good time. I did it prior to kids and we renovated the home that we lived in like three houses ago. Not fun. Drywall dust is everywhere, regardless of how many times you clean. You are busy in your full-time job, you come home to a shit show at home, and it's not fun. So once we talked about his equity position and we talked about the plan, and they were like, Yeah, let's list. So I listed his home, I helped him find a new property, and they were just thrilled with the results they got. And then right around October, November of last year, I get a call from these sellers, hey Becky, you know, we got referred to you from Ed and Steph. And uh we're wondering if you could come and look at our house too, because we can't believe the results that you got from that for them. So I look at their address, and if it was like a two, $300,000 property, I would have probably referred it out because it's like an hour and 20 minutes each way. But it was like a $700,000 something dollar home. And um I'll I'll list the property anywhere. We have that MLS, that's a different MLS up there. It's the Greater Lehigh Valley MLS. I have it just because we do business up there, and I didn't mind. And um they interviewed multiple agents. I got the job and uh I sold it in one day in the middle of a snowstorm for $42,500 over list price. The market in these the counties are is just insane. It's definitely different in Philly. I know that, but um yeah, so I I Southern Lehigh. Uh yeah, it was in southern Lehigh County. Yep. Okay. Like five minutes from Quakertown, so just outside of our that's not too bad. No, I would drive there, I think. Yeah, right. Like we do for $750. Yeah, it was a $23,000 commission check. And I had to, I went to the property four times. Like, you know, and I and it we had an open house for two days, and the agents on my team ended up picking buyer clients up from it on a $700,000 house, and that's business for them. So I look at listings as leverage, getting our brand exposed out there, getting uh sign calls, adding more people that call into our pipeline, helping support the agents on my team, their business, and giving them those opportunities that they wouldn't have otherwise had. So I'm I will happily take that all day long. If it was a buyer client, I would have referred it out because I don't want to be driving all over Lehigh County. But it's a listing. I know I'm gonna be limited to how many times I'm going there and I can work from anywhere selling listings. I could be in Disney, I could be down the shore, and still successfully sell 50, 60, 70 listings a year.
Maria QuattroneYeah. Well, that's the name of the game. Listings leverage. Yep. Listings, it's all about listings. That's all I talk about, Becky. Listings. Listings, listings, listings, name of the game. And you're licensed in New Jersey, so you're just taking listing. You took a listing Cape May. I did, yeah.
Becky BosticAnd that was a referral from again, most of my business now comes from referrals, past clients using me again, my sphere. That list that listing is a referral from my lender. Um,
Video Marketing And Maximum MLS Exposure
Becky Bosticit's his brother's house. And uh again, you know, the shore market, it's a very tight-knit community. Those realtors have been doing it forever. They like to use their own people. And he met with me and he's like, why wouldn't I use you? And it's the the real estate climate in terms of selling listings has dramatically changed. Even since, I mean, I know you've been selling longer than me, but even since I started selling in 2012, it's it's definitely changed from what it was back then to now because social media is just so big and video is king, and exposure for your listing in multiple in every medium you possibly can throw it on, whether it's Instagram, Facebook, YouTube, TikTok. I don't use TikTok, it's for the young kids. Um, but I do use the other three platforms. And uh these the older agents that have been selling down the shore for 30, 40 years, they just don't have the capacity or maybe the knowledge or the confidence to deploy the marketing on those mediums. I don't, I'm not sure, but they're not doing it. And so I showed them like this is the difference. You can get 100,000 views on Facebook and Instagram with retargeting ads with a very out-of-the-box creative video that captures attention, or you could throw the sign in the yard and put it on the Cape May County MLS, um, which is what a lot of the those local agents do. And so um he was like, Yeah, absolutely. Like, where do I sign?
Maria QuattroneAnd so I are you in that MLS too?
Becky BosticI have that MLS as well. Yeah, so I have the Cape May County MLS because Jersey, you know, there's like a million different MLSs there. No, I know a money grab. Um, but Cape May County, we have Mammoth Ocean County, we have Garden State, um, and we have South Jersey Shore. So we're gonna be putting them in all those. So max exposure, which most it's expensive to have the MLS, and a lot of realtors don't want to pay to have four, five, six different MLSs, but we do because it's an investment in selling our clients' homes.
Maria QuattroneNo doubt, just like in commercial, because we do commercial, it's like you know, doing commercial but not investing in co star.
Becky BosticYes, because co star is very expensive. Like you're looking at $700 a month. Yeah, I was gonna say, I think it's about a thousand a month. Yeah, I that's why if I ever have a commercial client, I'm referring to that because I that's I've done commercial real estate and mixed use, not my thing. Um, I'll just send it to you all.
Maria QuattroneI like it, I I enjoy it for the most part. Um I think that you know, and and for a lot of the larger commercial shops don't like to do the one to two million dollar deal because it's too small for them.
Becky BosticSo they get ignored by their sellers, I mean by their agent, because yeah they're working on bigger deals, like yeah, the ten million dollar, the twenty million dollar deals exactly.
Maria QuattroneSo for us, we're like, yeah, we'll do that one is one to three million. We did one to five million. Um, but you know, they take a long time, a lot of them. So unless they're
Fear Of The Phone And Daily Dials
Maria Quattroneready to go. And I like expireds, I do a lot of that business. Um, have you done that?
Becky BosticI actually never, I never explored the expired market. Um, I just never, I I guess if I was slow and I'm like, oh my gosh, where am I gonna get my next my my next listing or where my business is gonna come from? I would definitely tap into it, but I never have. And I know I know that you'd like the queen of expireds. I'll have to sit with you one day and see how you uh you take it.
Maria QuattroneWell, when I started, I had I wanted to have the listings and I didn't know how else to get them in 2000. Well, this I started doing four in 2006 I didn't know how to get them. So I only had two years of sales under my belt. And uh which was like at that point 38, 48, 58, 56 sales in two years. Yeah, and I I'm like fine, I'll call the expired. Hey, you know, I was calling uh business owners, uh, you know, trying to schlep them radio, buying radio ads in Philadelphia radio station. So I have no fear of the phone, and there was a time I did a fear of the phone, but I had to get over it or I was gonna be broke for a long time. So I would say feel the fear and do it anyway.
Becky BosticI love it, and you know what? What I've noticed is it's actually not even that bad. You put it, you make it in your mind that it's way scarier or way more involved or whatever. It and then you actually do it when you're like, all right, I just gotta do this, I have to get over it. You're like, I think it wasn't even that bad. If I knew it wasn't gonna be that bad, I would have done this like two months ago. And so every time I'm fearful of something, or it's like a tough conversation that I have to have, or something that's just uncomfortable, that's gonna stretch me and get me outside of my comfort zone. I just always have to tell myself this. It's actually not even that bad. I just gotta do it.
Maria QuattroneJust have to do it. I mean, we're just talking about talking to people, and we know more than they do. So what's the what's the fear? Exactly. I challenge my team this month. I challenge them a hundred dials a day. And I said, if you do this hundred dials a day, you will be so busy in the month of April and May that you won't know what to do with yourself. Are you having them call expired? No, like I have 67,000 people in the database. Pick who you want to call. Wow. There's 10,000 and from LAN voice. So we'll you know, you can call them. You can call whoever you want. You just can't call my pipeline of people. But I mean, I I give the agents like they have a ton of people to call. I mean, like a ridiculous amount. I said it's better to call less people more times and more people less times. Absolutely. Yes. And the more you can impact somebody, the more you can leave a lasting, hopefully good impression on them. And then when the time is right, they're in your pipeline. So Tanya, who's been an agent with us in in this month, will be three years. She's so busy right now, uh, her head is gonna spin off because she spent the last and she did deals last year and the year before, but not as many as she's gonna do this year. She's probably gonna triple because the pipeline of business is now all coming to fruition. And so it's it's the compound, it's a compound effect of our time over getting up and showing up and doing the work every single day,
Consistency On Social Builds Your Tribe
Maria Quattronedoing the post. Nobody's watching. Guess what? They're watching because even though I know that they don't comment because every birthday I have over 500 people at least comment. Happy birthday, Maria. Um, where are you all the rest of the time? I they know what's going on, Becky. They know everything.
Becky BosticThey do. They I say this all the time. I'm like, do not look at likes, don't look at comments, just keep showing up because I'm telling you, they're watching. And when the time is right, they're going to reach out. But you have to keep showing up and being in their face and reminding them that you are a real estate agent, you know what you're doing, you're providing value, you are a leader in the space. They will call. They might not be commenting, they might not be liking, but they're hovering around and they're watching and just keep showing up every day because that's what most people are not doing. They're not, they might start showing up, but then they fall off because they can't be consistent because it's unsexy after a long time and it's not as exciting. And just do what most people won't do, which is show up and be you, and be you, exactly. Because people want to work with people that they feel a connection with, that they feel they can relate to, and they want to work with people that they know, like, and trust. And I can't even tell you, I there's a uh uh actually he's he I just onboarded a new agent about two weeks ago, and he was a client, and he um once we started working together, I actually we I met through his wife. His wife worked at the hair salon, works at the hair salon that I go to, and she shampooed my hair once, and we just because I just talked to anyone, and so we just start chatting, and they had another realtor that they're working with that just didn't give them the time of day. He was like an older guy and didn't think they were serious and wouldn't show them houses they liked. I'm just I don't even understand that. Um, if they're approved and it's the in their budget and the area that why aren't you showing it to them anyway? Um, but she was like, Can I can we work with you? And like, yeah, let's talk about what that looks like. So and I ended up helping them buy their first house. And then, but they both the husband and her start following me. And they know they know everything about my life. They're like, they know my kids' names, they know where we go on vacation, they know what we have for dinner, they know about this special listing that I just sold, they know what we have going on with our client, like because they they watch what we're doing and they're like, that's a life that I want. And so they're just dialed in because they like can't wait to see what I'm posting, they can't wait to see what I'm talking about in my stories, and they want to see the real life behind the scenes of getting home at 11 o'clock at night and my hair's a mess, and I'm tired, and I got to do it all over again with my two kids in the morning the next day. But that's relatable, and it's not this perfect image that I'm presenting on social that my life is perfect because it's not, it's relatability. And he contacted me and he's like, This is just a couple of months ago, and he's like, I am so inspired and drawn to the real estate industry because of you and the success that you have and your story that you shared. Are you hiring? And I said, I'm always hiring for the right people that fit the culture and they have the same work ethic and all of the things. And he ended up getting his license with within six weeks. And I'm like, You're gonna be great. Because when I knew I wanted to get my real estate license, I literally just did it. I go all in. So, you know, so that is they just be authentic and just be your true self because no one else is you, and you're gonna find your tribe out there that they're waiting for you to show up. They can't wait for someone like you to show up because they want to find someone they can relate to, and then they're gonna work with you when they have a real estate need.
Maria QuattroneAbsolutely, absolutely, Becky. You've been awesome this morning. Congrats on your success and
Closing And Upcoming Live Event
Maria Quattroneand on your little ones and being like mom, super mom, getting it all done. I try, but thank you. Thanks. And we're gonna be speaking together in April, just right around the corner now. I know South Jersey Investors uh group and April 24th, I believe it is. So yes. Uh we'll be seeing you then, if not before then. Yeah, absolutely. Thank you for having me on. It's always so much fun catching up with you. My pleasure.