Be the Solution with Maria Quattrone

Building a Business Around Relationships with Simon Westfall-Kwong

• Maria Quattrone • Season 1 • Episode 347

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In this episode of the Be The Solution Podcast, Maria Quattrone welcomes Simon Westfall-Kwong, CEO and Team Leader of the LuxeLife Group in North Jersey. Simon shares how he built one of the most admired real estate relationship systems in the region — his SOI Playbook — focused on authentic connection, consistent communication, and community-driven events.

From hosting 11 years of pumpkin patch gatherings to creating detailed systems of follow-up, Simon reveals how to build a thriving referral-based business that grows year after year. Maria and Simon also discuss consistency, intentional follow-ups, and how to serve your clients in meaningful ways that extend far beyond the transaction.

💡 Key Takeaways

  • Your database is your goldmine. Stay top of mind by consistently engaging your sphere of influence (SOI).
  • Community events create connection. Host authentic, value-based events like pumpkin patches, pie giveaways, or Mother’s Day flower stations to strengthen your relationships.
  • Consistency beats intensity. Execute a few well-chosen activities regularly, instead of chasing every new idea.
  • The FORD Model Works: Family, Occupation, Recreation, Dreams — a simple framework for meaningful conversations.
  • Give Back Often. Align your business with local causes to build community goodwill and deeper purpose.
  • Plan Ahead. Use Q4 to gear up for the next year — every conversation you have today plants a seed for future growth.
  • Start Small, Then Scale. Pick one initiative and go all in. Excellence compounds.

🗣️ Quotes

Maria Quattrone:

“It’s not about doing everything—it’s about doing the right things consistently and going all in on what works.”


Simon Westfall-Kwong:

“If you’re not staying in touch with your clients, they’re just names in a database. The goal is to know them—and be the person they remember to call.”


🌟 Episode Highlights

  • How COVID inspired a deeper focus on relationship-driven business
  • The LuxeLife SOI Playbook — a 12-month calendar of client events
  • Why Simon’s team measures connection calls instead of cold calls
  • Turning small gestures (like whipped cream with a pie) into memorable brand touchpoints
  • How to use philanthropy and community sponsorships to expand reach
  • Why going “vertical” — focusing deeply on one system — outperforms multitasking across ten ideas
  • How to build a business that feeds itself through relationships, not lead lists

💬 Guest Contact

Simon Westfall-Kwong
CEO / Team Leader — The LuxeLife Group
📍 North Jersey | Serving NJ & NY Metro Areas
🌐 www.luxelifegroup.com

📧 info@luxelifegroup.com

📱 Instagram: @luxelifegroup

Connect with Maria Quattrone:
Facebook: Maria Quattrone
Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535

Maria Quattrone:

So this is the Be the Solution Podcast and your host Maria Quatron today, first time guest, Simon Westfall Kwang from the Lux Life Group up in North Jersey. Simon and I recently became friends from a panel actually that we were both on from a mutual colleague of ours. So welcome Simon.

Simon Kwong:

Thank you for having me, Maria.

Maria Quattrone:

Oh well, I'm excited to unpack with you today what you do uh in your area uh with your clients that makes you guys different and how you stand out. So we were just talking a little bit about your SOI playbook. How did this come to be?

Simon Kwong:

Uh, you know, it really uh it really started more intensely uh you know during COVID, you know, when no one can really go to anybody or you know, show homes. So we started really, you know, um dig in and be in touch intentional with uh uh SOI uh to making sure we making sure they're okay, um, make you know, do a care cause and just making sure they don't need anything, and you know, if uh we can help them with anything else, and um, you know, they can reach out to us. And that's how it really started. And and we we build on business. Um, SOI is probably one of the largest um lead gen level that we use, and uh we definitely get a lot of business from it, pipeline-wise. We have a whole playbook uh from SOI. Um, we also do a lot of client events to make sure we stay in touch in front of our clients and past client and future client also.

Maria Quattrone:

So, what is your what are your events look like? What's the next event you have coming up?

Simon Kwong:

Uh the next event we have coming up, which I mean we just had one. So uh the one we just had is pumpkin patch. Uh we've been doing it for 11 years, and uh we bring in about 400 pumpkins from a farm into one of most of the times one of a listing. And uh and to showcase the listing, uh people do know the helm is for sale, and um, we have all our past client clients and some of the future clients and also all our team members, um, also you know who they think that they will um do business with as well. And they come with their families and kids and they you know have a good time, pick pumpkins up, and you know, we serve pizza and um face paint and do all the good stuff. They can take pictures and uh you know, generally real state conversation comes up. We don't really ask them. And also when we do this, um, you know, we we generally, you know, we used to send a postcard out um to get RSP, but we uh we actually track it that we get better um success rate by actually reaching out by phone call or text. So every event that we do, we always reach out to our client uh prior and also after. Uh from so when we launch an event, let's say the pumpkin patch is happening, um, we will you know talk call and say, Hey Maria, hi, how you doing? What's going on? Uh just want to invite you to a 11-annual pumpkin patch event. It's gonna be really fun and uh love to see you there. By the way, also bring a friend with you because in case I may be you know busy with other people that you have someone you can talk to. Uh, one of the reasons that we uh have them invite a fan friend is that we can actually then add them onto our database also, and then then they become someone who likes us and trusts us. Uh, the key thing is really you want to work with people first uh who like you and trust you because they already you know will do the business with you, versus you go um you know prospecting co-call and circle call circle prospecting. Uh, this is people who are who already really know you and you want to stay on top of minds, um, especially when everyone in an in the area knows about 10 realtors. Uh, so you want to make sure you're the person they remember to call you.

Maria Quattrone:

Yeah, absolutely. So that's crazy. So 11 years pumpkin patch, you know, 400 pumpkins at a half at one of your listings. Smart.

Simon Kwong:

Yeah, and we we just have about 200 to 250 people come to the event, which is probably one of the big biggest events. Uh, and then the next one we do enter before, and then when we're done with the events, uh we we also uh get in touch with uh you know client as well, and just say if the one who didn't make it, we will say, you know, I'm so sorry we miss you. Uh just want to make sure you know you had a great time at you know wherever event you were at. Uh because we normally uh take notes uh into our CRM. If they cannot make it, they have one reason or another. So it would be, oh, I have to go watch my daughter's uh you know game or something, or oh, I'm going out to a wedding. So um we generally we say uh you know, how was your we remember all this stuff because we have everyone take notes. So um we making sure that we ask, you know, sorry that you know you missed a pumpkin patch, but you know, how was your wedding? Just to make sure we have a conversation dialogue going and making sure that we were listening and say, Oh wow, you remember that, you know, um we were going to a wedding or something like that, right? And then then we let them know, oh, by the way, you know what? We'd love to see the next one, and then we'll tell them about the next one a little bit earlier, and then then give them reason that you know what we can follow up within a couple weeks when we have the um all the information and we can give you a call. So that always gives you constantly um reason to call them. You have an item of value. You're not just calling them and say asking for like, do you have any real estate needs? Um, you are wanting to make sure that you always provide value when you call, especially SOI, um, because they will remember you uh differently. Uh so yeah. And and then then we do the next event. Uh, next event, I'm sure a lot of people do, is which is the Thanksgiving pie giveaway. We used to deliver the pie, but get to the point that we have so many people that we have to deliver it to, it's it's harder and harder. So, what we do is that we have them come to our office now and we do a whole bunch spread, and um, and for two hours. We actually do it the day before Thanksgiving and the day of Thanksgiving. Uh and the day of Thanksgiving? Yeah, in the morning. Uh oh no, sorry, the two days before. Uh so we do two days before or the day before Thanksgiving. Um, and uh we offer them three different types of pies: pumpkin, pecan, and apple. And then also for the pumpkin or any of the pie, if they want to have whipped creams, um, then they can actually get a bottle of whipped cream as well. And then we also have um have the serving tool that engraved with our logo on it, Lux Life Group, uh, to give it to them. And you know, and so they can actually serve the pie. When it serves the pie, they remember, oh yeah, this pie is coming from my realtor. And uh, and people always talk about it because they they all love the pie, and they'll say, Oh my god, the pie is so delicious. And like we definitely have pie orders, people are asking, say, when are you doing your pie? I want to put my pie orders in. So um, again, we also create conversation. We we we definitely do do the care calls a lot. We do the FORD model. So um F for family, O for occupation, um, R for recreations, and D for dreams. So we a lot of time we have those conversations, you know. So conversations are like, you know, how's your family? What's going on? They generally talk to you about that, you know, what's the kids and if their kids can go to college, and you know, so we make that know on that. And then, you know, at certain time we'll make sure, say, by the way, you know, since you you're you uh give you empty nets the next year, uh, what what's your real estate plan? Right? But you're building up to it, you you're finding this out from them, they're telling you all this stuff, and uh they may say, Oh, we may not be ready for another year or so. We'll put the notes in and we'll just stay in touch with them. And then like six months, you know, prior and say, Hey, by the way, we had a conversation about six months ago that you were thinking about you know selling. Uh, what's your plan now? Uh, do you know where you want to go? You know, so we found out that motivation is that there as well. Uh, and then occupations about work, you know, say how's your work going? Um, you know, some people tell you that, oh, I just got you know a new job, or they say, Oh, I might need to be relocate, relocate to a different city, and then you have a conversation going, right? And then also when you ask them about you know their job, they generally ask you about your job. So, and then you can tell them that, yeah, the real estate is interesting right now, and uh depending where you are, the markets as you know really have limited inventory. So, if you're thinking about selling, it's an amazing time to um you know put your house on the market. And um, and they'll say we can you know stop by, show you data, and see what makes sense for you or not, you know. Uh, and then you go to your um recreations, say, you know, what do you do for funds and and all the good stuff, and then then say, hey, they plan to go vacations and find out their lifestyle because then you know, end of the year, you want to plan it out and just say, hey, you know, I'm thinking about you, and I know that you know, you could be taking on vacations, I'm gonna be going on vacation. So I want to slide out some time that talk to you about you know what your needs are for for next year, you know. So those are different conversations you have, but just like you know, having calling them for uh, you know, uh uh a pie, or just having a friendly conversation and don't really always be in a real estate business because generally real estate business naturally come back to you and it's always get you know, uh they always talk about it.

Maria Quattrone:

Yeah, board F-O-R-D, something that F-O-R-D, yeah, is always something that is easy to remember and to ask people how they're doing, right? Just like normal human conversation, really what it comes down to. So you have this, so you have you have your pumpkin patch, you have your pie event, yep, and then where are some of the other events?

Simon Kwong:

Yeah, so uh we can do the whole whole year so you can so you know what we do. Um, so then we do December, we generally generally do drop-off pop eyes uh for our VIP clients, which is their VIP premiums or um their A A plus or A sphere. Uh so we tag all uh uh our clients and past clients and friends who they are, and generally they are the one who's gonna get the most attention because they're the one who like us and trust us, and we know they're gonna refer us to business. Um and so we have uh that in December. What are so you pop by to do what we pop by, we drop off a we drop off uh uh you know some type of um give item. Uh we have done uh from candles to wine cooler to um we used to do we used to do more wine stuff, but recently we actually kind of stopped that because of uh for liability reason. So we don't want someone to uh to drink and open a bottle and then something happened to them and they come back to us. So um so we actually stopped doing events that have alcohol in it, uh, or at least we don't buy it, so we don't we're not liable for it. So that's really important because uh you can cut it could definitely come back to hauntu on that one. Uh so um we drop off we last year we dropped off a gift box that has uh you know um a rechargeable batteries, a notebook, uh umbrella, um, a little speaker thing, and then um uh a USB, you know, little um thing that they can use. So so use useful item. So um once one year we we drop off like uh almost like a converter that you can actually put all your different like um discs into it and like your pictures and stuff. Uh so every year we come up with something different. So um we always uh we have like everything with us is branded, so it's all with like Lux Live on it. So our candle has Lux Live on it, uh you know, uh um uh sweatshirt has Lux Live on it. Um uh notebook has Lux Live on it, everything have you know, just so they remember. And inside in there, there's uh information on it. Um so uh we it people always love uh using our stuff. Uh they love using actually um we have a cooler bag that you can bring to um um the grocery store. So when you when you go shopping, you can put all your frozen stuff in it, and that's a really good item for people to use as well. Um then January we do um you know, because December is always a really busy month for a lot of people for holiday parties. So we we skip doing a holiday party in that month because you know they tend to have lots of stuff going on with the company with their friends. So we generally do our uh event in January. It's called we call it the client appreciation party. And so we have everyone you know come together and have a good time in the office. Um, and then uh and then we have we have sponsor on some of the big events, so um things are paid for, by the way, just so you know. Uh so each of the events we have a sponsor uh to help book the cost of the event. And uh then uh we usually do something for February, but we skipped, and then March we do either um a movie night, roller skating, or bowling. Uh, but we found out that um roller skating is much easier because you can actually have a lot of people there and also cost efficient. Um, because once you go to a certain number and each person is only five dollars a person, so it's very cost efficient instead, you know, $25 a person. So then we go to um uh then April is National Dog Month. So with someone that we know they have dogs, we you know drop off uh you know a treat for them, a doggy treat, if if they like to have ones. And then uh May we have uh for Mother's Day, which is another big event, um, the day before Mala's Day, we bring in all gosh, about thousand to probably 1500 to 2,000, like different types of flowers from roses to hydrangeas to lilies to you know to fillers to all that stuff, and um and the any and all you know, VIP can come in uh to decorate uh a bouquet and put it in a vase. And they all love that kids come in to do it for their parents, husband comes in to do it for you for their spouse, or you know, spouse versus spouse. Uh so it's a really fun event. They come and we take pictures, we have a drop, you know, we have a backdrop of all the flowers on it, and then logo on it. It's really cool. Um, that's one of my one of my favorite events because I really like that event because it's really it's it's it's very nice. Um then we do and then we do ice cream show show for um end of the school year. So we normally pick one of the less things and uh and do ice cream showshow and face pain and all the good stuff, and just checking on people because not time each event with different people come, so we generally talk to different people because also we try to do one event more guitar, uh you know, family focused, and some just like adult, and some just uh really more focused on kids, so then we can bring different people on you know into the events, uh, which is nice, and we can get to talk to different people. Um, then July and August, we tend to taper off because people go on vacations and people uh the kids are asleep over cam or summer camp. And then September we used to do um a back to school uh event. Uh again, like almost like someone who has a pool will do a back to school like pool party type of event. Uh then also in September, late September, we do a mom's drop off. Uh, you know, in the Northeast, you know, we have change of season, right? So uh we drop off um a pot of plants and uh again a VIP premium, A plus and A uh that you know who would like to entrust us and refer us business, uh or someone who we think that they could be uh either listing a house and buying a house to us, uh we also have that for them as well. Then you go to October, so it's like every like the whole year, it's all planned out. There's no so uh you know, once in a while we add something new, but we generally this is uh playbook and schedule. We have it all scheduled for you know monthly basis, you know.

Maria Quattrone:

So yeah, it's amazing. Very um, very smart in the way to stay in front of people, stay in front of your clients, give value, have fun, right?

Simon Kwong:

Yeah, absolutely. And you know, we we post them online so people see it and you know they recognize how we are very connected with our with our client uh or database, uh, because you know most people are you know doing a lot of different legion uh you know that will bring them business. Uh, but a lot of time people don't realize database is really, you know, in what whoever is in your database, you get you know business in there. But if you're not staying in touch with them, you know, they they're just like someone name on the database if you don't know them. You really want to get to know them and you know use your CRM that you can actually put all the data in and information. So each time you call them, you know, you may not talk to them one month, two months, you know, uh you have all the information. But if they're if you're if they're your VIP and you know your A and A plus, you really should stay in touch with them probably once a month.

Maria Quattrone:

And then when they're ready, they call them.

Simon Kwong:

And when they're ready, they know they they, you know, I mean all all VIP friends or you know, past client, when they're ready, they always remember the cost. And you know, when we talk to them, say, you know what, you don't even have to tell us that you refer you because we'll definitely refer to you, and like when we know someone that's uh you know, either thinking about buying, selling, investing. We almost like kind of put into the mind that they know that because we we talk to them and we see them uh so often, and they remember you, right? So you gotta remember, you gotta stay top of mind because again, there's there's so many people in our industry, and you know, we live in a small community and uh people know everybody, and you want to be you know you know the person that they remember to call.

Maria Quattrone:

100%. And you know, and I say this all the time to with agents, like real estate can be done different ways, you know. It depends, you know, you it depends who your clientele is, it depends where you live, like what things make sense, you know. For uh, for example, like we work with a lot of investors, a lot of people that own multiple properties. The pumpkin patch with the it, and we live in the in we live in downtown Philly, right? We don't have like big houses with sprawling yards to put the pumpkins in. I'm saying not every not everything works in every market. You have to do that.

Simon Kwong:

Absolutely, yeah, definitely.

Maria Quattrone:

We have people in family-oriented market, kids are going to soccer and they're going to day camp I mean night camp and they're doing this different, right? So you have to do you have to find what your your thing is, your solution is, and then go all in. So, and that's what I see with what you just explained, is that you guys went all in on what you do and you're dug in on it, and you have sponsors and you have systems and you have it all planned out. So it's like whatever it is that you're gonna do and is your superpower, go all in on it.

Simon Kwong:

Yeah, absolutely, definitely. Uh, because you know you're right, it depends where you are, where you live, and you know, and what you know, you know your client best, right? You know what they get, you know, enjoy or coming to your events. So if you're living in a you know, area that's all you know in complex and condos and no green grass, you can have to do something different. You still can do client events, but it's just you just have to you know think differently. And it could be, you know, you can do movie nights, you can do uh, you know, at the theater, you can do, you know, there's so many things that you can think as long as you put your mind to it and but you want to do all in, you don't you don't want to just dip it in, um, because this took us you know a while to you know with a playbook and everything, so now we have it perfected, but you really want to sink your you know both feet in to make sure that if you do something, pick one thing and do it really, really good, and you know, and you can see results. But if you go to 10 different places and just dip your feet in on everything, it's not gonna happen, and and you're not gonna get the result that you want.

Maria Quattrone:

Exactly. So it's more about going uh vertical than horizontal. So you go vertical, heap on something, get that going, and then add and add layer in the next one. Yeah, you're not gonna start 2026 and you didn't never did an event and do uh 11 of uh 10 events in a year.

Simon Kwong:

Well, no, if you haven't started, don't do 10, 11 events a year. You you want to probably pick like you know, you can do it generally. I think it's really smart to do quarterly events, so each quarter you can stay in touch with your VIP and your SOI and your you know your A and A plus client, and then you have item of value to provide them, like you know, um to stay in touch to have conversation uh with us because we know uh you know, we know uh a database that we know we have to do something different for each of my each of the groups. That's why we do so many of them. But generally, I would suggest that if you do if you if you're just starting doing events, you haven't done it, you want to stay in touch with your SOI, you can do two a year, like every six months, and then you build up to like and then go to four four times a year, and then then you can see like does it make sense for you to do more? We generally gear up a lot stronger for September, October, November, December, and you know that every month we do something because we know this is the last quarter for us to start building a business for 20 for the next year. So now we're really building for a 2026 pipeline at this moment.

Maria Quattrone:

100 2026. 2026 is is is basically here. We're at the end of October.

Simon Kwong:

Yeah, we only we only have a couple more, you know, maybe a few weeks left to do business in uh you know, in in this year, uh pretty much up till Thanksgiving. Yeah, yeah, or if it's uh if it's a cash offer and someone who can get quick uh mortgage, yeah, right just before Thanksgiving. You have about two two to three weeks for the count it out.

Maria Quattrone:

There's like 35 working days left in before Christmas.

Simon Kwong:

Okay, so it make that 30 make that next 35 day counts. So that's right.

Maria Quattrone:

Make that make the make this time count, go all in on whatever it is.

Simon Kwong:

Whatever you do, it doesn't matter. It doesn't have to be so i, it doesn't have to be clients event.

Maria Quattrone:

It could be anything for us. We do a ton, we do a lot of expireds, like yeah, yeah. So let's go deeper on that.

Simon Kwong:

Yeah, I can't wait for you to come to speak to my event on the big about expire, which you you will be, because that you know that's your that's your super powerful DJ. So uh then absolutely that we want you to talk about it, yeah, definitely.

Maria Quattrone:

Yeah, it's and and I say this, you know, we're all different, we're all unique in our own way, and we all have something to share, right, with other people. And the in regards to like the events, like something easy for the people to do, from what I heard from you, because we did pie day for years, up until two years ago. Like I had pie day going on for 15 years, right? But two years ago, I got really mad about the pie day. And I said, I'm not doing the pie day anymore. I was really mad. It was Thanksgiving, and I was stuck with like 50 pies that people didn't come and pick up. And uh I was driving around the city looking for shelters or retirement.

Simon Kwong:

We've done that, we have done that, but now we now we get smarter. Now we actually call them advanced for shelters and say, hey, by the way, we might have some pie leftovers and would you like to take them? And they say, sure, absolutely. So we actually know if in case people don't pay a pie, we haven't had that happen lately, uh, because we also donate donate pies too. That's another thing I didn't bring up. We also try to each event we try to tie on with some kind of community, um, you know, donate something or you know, so um, so for Thanksgiving pie, we actually um we call a couple of different shelters and find out what how many pies they need. And then when we make the phone call of the people, you know if they you know if they can't make it the event and they say thank you so much and say, Hey, would you like to donate your pie? They are like, Yeah, absolutely. And then we let them know that we donated 100 pies to this location, dislocation, dislocation. And they love that. You know, it's it's really cool to do that.

Maria Quattrone:

But yes, I think very smart to do in advance. I was stuck by myself driving around the city in some crazy outfit I had on, like not crazy, but like not dressed, you know, like I just rode out of bed and had a deal with I got a turkey in the oven and I have 50 pies that have to get out of my office. Yeah, right. And the thing we tied it to mana, which is a local community organization who makes pies. So the pies were like $30, $35 a pie.

Simon Kwong:

Wow, okay.

Maria Quattrone:

So I was really mad about the whole thing, and then I nixed the pie.

Simon Kwong:

I was like, I'm not doing yeah, that's why actually we do it two. That's why we don't do it two days because we do it the the actual event happened like two days before, and then the day before Thanksgiving, that's when we remind people and say, Hey, by the way, you think forgot to pick up your pie. You have the next two hours from 9 to 11 to pick it up. If you're not picking up, this is going away, it goes to the shelter, whatever. So people say, I'm so sorry, I'm coming by pick up the pie.

Maria Quattrone:

You know, well, they must be nicer people than the people who were picking up mine because they had two days to pick up the pie, too.

Simon Kwong:

Yeah, so so now do you do anything? But it's a good it's a good conversation. It's like listen, you you wanted a pie and you didn't pick up, what's going on? You know, so it's another way to call it.

Maria Quattrone:

Maybe this year. Well, it's coming up in a few weeks.

Simon Kwong:

We'd have to do uh we would have to order the pies now soon, yeah, yeah.

Maria Quattrone:

Or I can I figure it out, be the solution.

Simon Kwong:

We do listen, it doesn't have to be pie, it could be something else, like you know, whatever you can be like listen, someone maybe say, you know what, maybe you could do a like a mac and cheese like side dish. You know what, you want like free up your time not to make mac and cheese, call up a restaurant and have all this mac and cheese over, whatever it is. Like, think of something that's kind of cool. I mean, I think that's in the idea. Um, you know, instead because instead of pie, someone always liked to have extra thigh, so you can do like sweet potatoes, like, oh, they got the pie again, you know.

Maria Quattrone:

Meanwhile, then don't take the pie.

Simon Kwong:

Right. I mean, they might have their own pie, right? So if they they'll have their own pie.

Maria Quattrone:

It's all good, it's all good. Yeah, we do an event. This we started last year with a uh a charity called Frankie's World. They basically are a daycare for children one day like three weeks old till eleven, ten. And they're disabled children. So um they go to the state care, they either are dropped off, most of them are picked up by you know the special buses or disabled. Children, people and they give us a list last year. I think we had 48 kids of each kid, their name, the age, and what they want. And then we went and we purchased we invited people to purchase and we purchased the gifts. And then we had a party, like a little event. And uh then we had them, they picked up the gifts, and then they had an event for the kids the following week with Santa Claus and stuff. But it was a really like we collected so much so many things last year. It was pretty crazy.

unknown:

Yeah.

Maria Quattrone:

And then we got gift cards for the stuff that you know a couple kids that didn't they they didn't get, so they were able to go buy the exact gift. So every kid got whatever it is that they wanted. And some we actually got, I think, like they got to end up getting like a couple different gifts.

Simon Kwong:

So that's that's awesome. Yeah, the other thing that you know we also do really uh like we we really involved with a community as well. That's one thing you want to be involved with. That's in if if you do anything else, also. Um speaking of the gift, we we every year, gosh, I think this is maybe the 15 years now that uh we we involve with uh uh um um it's called caring kids, and it's similar. They uh we also like you know, we normally get like you know 10 to 15 and to you know kids or 20 kids, and you know, they are all kind in a you know um in a situation that they're not able to um you know uh have a great you know holidays. So we provide you know from winter jackets to you know wherever that's on the wish list, we try to get them. Sometimes those items are pretty crazy, but uh we try to manage to get some of those items, and uh and we go and wrap all the gifts, and uh it's just amazing. It's a great feeling that you can give back to the community, right? Um the other thing also we really in where we live is education. So you know, everywhere education is very important, right? So we are involved with um at foundation, which is a local uh organization. I was actually one of the um uh co-presidents a while back on it. Uh, it's raising money for the school system, and we have give back uh millions of millions of dollars uh based on fundraising. So we stay um throughout the you know the last gosh uh 10-15 years being the sponsor. Uh they have this event that they uh that they do in September. Uh we always sponsor it, and we have a booth, and you know, we just have give out all swag item and just be visible, and uh it it's people see it that we involve, and that's really key. You want to be involved with the community too. That's that's really important.

Maria Quattrone:

Yeah, I think some type of charity involvement, community involvement is always a good thing to do. Absolutely, and pick something that you know that you feel good about, not just because you know somebody asked you to do it, but yeah, pick something meaningful, absolutely. Yeah, something meaningful. Well, Simon, you've been a wealth of knowledge today, and thank you for your time and for being the solution with the Lux Life Group and all the great ideas that you shared. I'm sure that um anyone who is listening to this, you're gonna get some really great nuggets. So get a pen, paper, and write them all down and then execute.

Simon Kwong:

Yeah, you got just pick one. You know, you haven't done one, just pick one of the van. Just start start with one, then go to two, go to three, go to four.

Maria Quattrone:

And that's it. But go all in. And that's how we do it.