Be the Solution with Maria Quattrone
Maria Quattrone, a leader in real estate with over 21 years of experience, is the driving force behind RE/MAX @ HOME - Maria Quattrone & Associates in Philadelphia. Her passion goes beyond selling homes; she’s dedicated to helping others succeed. Through her 'Rise in Real Estate' training program and the "Be the Solution" podcast, Maria shares her expertise, inspiring professionals and entrepreneurs to excel. With over 3,400 properties sold, Maria's success is evident, but her true mission is to empower others, build strong brands, and foster meaningful connections.
Be the Solution with Maria Quattrone
From Pebble to Avalanche: How AI Transforms Real Estate Business
Growth happens when you step outside your comfort zone—a principle perfectly exemplified by real estate innovators Stacie and Bruno as they pioneered AI integration into their business. What began as experimentation with new technologies evolved into a comprehensive system that now saves them 8-12 hours weekly while enhancing their digital presence and client reach.
The duo pulls back the curtain on their journey with AI tools like Chat GPT, Canva, and CapCut, revealing how these technologies transformed their approach to real estate marketing and client acquisition. They emphasize that AI isn't a magical solution or shortcut—it's a strategic enhancement layer that requires fundamental business knowledge as its foundation. As Bruno powerfully states: "Artificial intelligence isn't going to replace real estate agents. Artificial intelligence is going to replace the real estate agents that aren't using it."
Through compelling examples and live demonstrations, they illustrate how AI helps agents reclaim the human element of their business. By automating routine tasks and streamlining content creation, agents can focus more energy on face-to-face interactions—the aspects of real estate that technology can never replace. Their insights challenge the conventional wisdom about professional development in real estate, suggesting that technological adaptation can accelerate growth trajectories for both new and experienced agents.
Perhaps most thought-provoking is their perspective on personal branding in the digital age: "Your first impression no longer starts in the living room—it starts online." This fundamental shift demands a strategic approach to digital presence, with AI tools offering a powerful way to maintain consistent, high-quality content that reflects professionalism and expertise. Ultimately, their message resonates with any agent looking to evolve: your personal brand is your most powerful residual income vehicle, and AI might just be the fuel it needs.
Connect with Maria Quattrone:
Facebook: Maria Quattrone
Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535
All right. So this morning on the Be the Solution podcast, I have friends of ours back on and I'm excited, super excited to talk with Stacey and Bruno this morning. So Stacey and Bruno and I met I'm not exactly sure, I don't remember now how did we meet.
Speaker 2:Well, I don't know think it was a really long time but then bruno and I think we might have met at a networking event or something.
Speaker 4:Yeah, I had a different experience to you because I saw you in. Like maggie, I'm a newer real estate agent, so so you were like the. It was like the legend of maria quro magazine articles and I probably like wow, man, this is unbelievable. Now I'm really honored to be here with you, Maria.
Speaker 1:Oh, you're so cute.
Speaker 4:It's the truth, though I'm turning even redder. You're one of the people you know. You see, carol McCann and some folks, just names that really resonate, chris Summers, that resonate with the industry. Mike McCann, your name's right there. So when?
Speaker 3:I was a new agent you were one of those names.
Speaker 2:You guys are the industry leaders.
Speaker 1:No question, Philadelphia Maria.
Speaker 4:Quattrone comes up.
Speaker 1:Absolutely. I'm going to come up with a new name for myself, but I digress, we'll investigate that later.
Speaker 4:You don't like the Marcinkowski-Steinbrusher connection.
Speaker 1:That's why I said Stacey and Bruno, bruno and Stacey and Bruno.
Speaker 4:Like Madonna.
Speaker 1:This morning. I have a quote for you both, and I was thinking this morning. I was sitting out front and I was thinking about what quote would resonate for this podcast. And so growth happens when you step out of your comfort zone. That's a quote that I came up with for you this morning, and the reason that I came up with this quote is because you both have really stepped out of your comfort zone of the regular day-to-day real estate and are now delivering content for real estate agents and for yourself. But it started with you both. It started with your own program into AI and now that has transpired into this little snowball. That started with one thing. When I say this to people, what they don't realize is that you know, success having and desiring the lake that you want starts with an idea. One day it was just a small little pebble and then an idea grew and the pebble is, you know we'll say there's a little snowball and the snowball starts to run down the mountain in the snow and what happens?
Speaker 1:That snowball gets bigger and bigger and bigger, through inertia in itself, through the expansion of ideas and thoughts through the universe. And this isn't like some woo-woo-y thing, this is for real. This is how people evolve and you build the life and business that you want, and that's what I want to discuss. This today is how that happened, what it did for your business and what you're doing now for others.
Speaker 4:So welcome, thank you and I just want to. It's beautiful and I wanted to just add a little piece to that. That. I don't, because that's a really common. That's a beautiful quote, but you know, what else we have to attribute is you and people we just mentioned, and Josh Buckner and all these people. You know our network is so strong. Ed Fordyce was just saying the other day how beautiful you can see that area of Philadelphia, monaco and Bucks all come together where brokerages don't seem to really matter that much and it just seems like the group of agents is really getting stronger. I don't know that we could have done all of this without our network and our group of folks that have really supported us and helped us learn as well.
Speaker 1:Yeah, absolutely no doubt, but I want to not take the spotlight off you both. It all starts with an idea and it starts with if you didn't have the idea and you didn't have the ability to be uncomfortable, because growth just does not happen when we're comfortable. It just doesn't and like you have to keep like evolving. So if you didn't have the thought, thoughts become things, if you didn't have the thought and you didn't have the mindset to be uncomfortable, none of it, it's all for naught. It wouldn't have happened. It starts with you, and so there was a day when you said, huh's, play around with this thing. I want to learn more about this. So I want to unpack that. I want to unpack the, the journey of what happened. So, from the beginning to the middle, when you were, you have started to put this into your business. You have started to put this into your business and then how you're bringing it to other people. Don't worry about that. The cat, I think she's chasing a fly.
Speaker 2:Sorry, we'll edit it out, we'll edit it out.
Speaker 4:I'm like mitch she's usually a sleep store today I know she's usually in bed right now.
Speaker 2:Sorry about that everybody. Well, you're, you're absolutely right.
Speaker 1:So the way that we started thinking about this and really we knew that we were using it in our lives and let's pause for one second, stacey, and we're talking about the using of AI in real estate in building your personal brand, and what you've developed is called AI Unlocked for real estate in building your personal brand, and what you've developed is called AI Unlocked for real estate.
Speaker 2:Yes, AI Unlocked and it's used in our personal and business lives and it's just exploded. So people were calling us randomly different realtors, asking us what we were doing differently and if we could help them. And everybody just thinks that it's an app and what app are we using? And it wasn't really just one app. It was a compilation of different things that Bruno had been testing for probably over a couple of years.
Speaker 1:So let's go back to that, bruno, a couple of years, yes. So it's not like, oh, let's here, sit here for one weekend at the beach and say, oh, what can we come up with that we can sell to realtors no, okay, so that's, I want to go back. I want to go back, I want to go back stacy had touched on that st it.
Speaker 1:There's a reason why everybody Listen. Okay, I want people to understand. There's no shortcuts, there's no shiny Object, because I don't want you to. This is important. I don't want this glossed over. Sure, there is no shiny object. There's no of nothing that's going to happen until you put the work in. So leading All to lead up to is no shiny object. There's no of nothing that's going to happen until you put the work in. So leading all to lead up to today. What was the work that you had to do and what did that journey look like?
Speaker 4:so, like, like stace had said, a lot of agents were, I think excuse her one second just gonna. A lot of agents were asking, stacy and me, coming from a digital marketing background, with an engineering background, computer science to be exact, being in real estate five years now, I got right into the digital marketing. So we always were doing a lot of heavy digital marketing. For every $100 spent, we were probably $70 of digital marketing, $30 of legacy marketing. We were probably $70 of digital marketing, $30 of legacy marketing. Now, that's more like probably $90 digital marketing, $10 legacy marketing.
Speaker 4:So you always seen that our social media was a little bit more, if you will, exciting because it was something that I always had a passion with. And then, as my wife continued to learn, I was learning real estate, she was learning more of the technology piece and people started to ask hey, you know, you guys really did a nice job on some of your branding and things, but it wasn't really a teachable aspect back then because there was a lot of technology involved. There was more of the design and engineering skills involved, more coding involved. But now you're hearing the term open AI. So AI is no longer a closed format where only engineers had access to it.
Speaker 4:Now the whole world has access to it 300 million users a day, 800 million users a week. They don't even keep track by the month, they keep track by the week. It's the largest growing phenomenon ever to see in modern earth. They're comparing it to be bigger than fire and bigger than electric. If you can believe that, tens of thousands of dollars. She'll tell you how many Zooms and tutorials and she might have allowed me to take time from real estate, obviously, to do all these things, because my wife works crazy hours so she had to work extra so that I could spend the time to go through all these things to bring this product to the real estate industry and other entrepreneurs.
Speaker 2:And that's testing a lot of different technologies. So you'll see a ton that's out there and people will ask us about it. And he went through them all and, kind of like used me as a template, so to speak, to test it. Because we as realtors, or just we as people in general, have very little patience when it comes to technology and it can be fickle. So when he was testing these different programs they have to see a what most compatible with you know, canada and our industry and things like that we were coming down to. You know. He tested a few others. They were kind of hard, they were a little more technological advanced and I said, no, it's just I don't have the time span or the attention span to do that and if I don't have it then I'm sure other realtors are not going to have it or even have the ability to, you know, understand it. So he got into the piece of yes, we just chat GPT.
Speaker 4:We chose Canva, we chose CapCut and video and we implore your users to look into all of these. The reason why is because right now we in our class we talk about 50% of every download is chat GPT. I think it's more like 70% now. That's an old statistic and most of the programs that you're using already have the chat GPT open AI engine. Example Canva. The that you're using in Canva is already chat GPT. So why? What we're trying to do is teach people how to use the nucleus instead of the electrons, so a lot of people might be using Adobe or Copilot or Gronk or Leonardo. These are these large language models are just imitations or copies, are similar to open AI, which we're calling like the Nike of large language models, you know. So that's that's. We chose those canvas, but in our opinion, the most powerful design tool on the planet by far. I don't think there's a second place. I love.
Speaker 1:It's more advanced each day, very Every day.
Speaker 4:Right, it's getting more advanced, just a few days ago, canva released yeah text to video. They only give you five tokens per month. That's how powerful it is Five chances per month.
Speaker 1:What's that mean?
Speaker 4:It means you can type in Bruno and Stacey and Maria on Be the Solution podcast. Type in a little bit of a script and it'll do a full cinematic video for you.
Speaker 1:And you only get five a month.
Speaker 4:Because it's a full cinematic video. Yeah, it's about 48 hours ago, and is this? In the ChatG gpt 4.0 account so this is canva, but chat gpt is the month of 4.0 model for the 20 bucks I just bought the professional one you didn't pay the 200 right, you paid the 20.
Speaker 1:no, I paid the 200 because I wanted to do deep research on stuff, and you only get so many with the 20 dollars. That's true that's true so I now have like I spent this week. People say, oh, do you have fun this week?
Speaker 4:I said, yeah, I had fun working on my projects I can show you how to get that ppt 4.0 professional mood yeah, if you don't want to pay the 200, I could show you how to have chat 4.0. Pretty much act as if what you need for the 20 bucks. Well, just so you know play with it for the month and then I'll show you during the week.
Speaker 1:Yeah, but it's. It's what really can happen now and you know I want to know your thoughts on do you think that this will change the way that we do real estate?
Speaker 4:A hundred percent. I just read an article for Tim Cook yesterday, the owner of Apple, and he said that there's only going to be three jobs left it's going to be health care, it's going to be teachers and it's going to be contractors. You know, now I don't want to scare folks. Obviously, it's going to take time before it gets to that level, but you need to be deploying these tools because what we say is artificial intelligence isn't going to replace real estate agents. Artificial intelligence is going to replace the real estate agents that aren't using it.
Speaker 1:So what are some things like when you started and just like over the last. It it's so fast, so I don't expect to have to have this answers a year ago, but what things are you using, like right now, every single day, that once you teach somebody, they can use the same thing?
Speaker 2:all three of these programs, so if you're using them every day, which, yes, they should.
Speaker 1:Yeah, stacey, all three, but like examples. What do you mean?
Speaker 2:Chat, gpt. You know we, we are generators named Atlas and Sage. Once you start to train your generator like we teach in the workshop, it'll start to learn your tone. It'll save the information that you've updated into it. So the more that it's like a regular assistant, it will continue to keep learning and progressing with you.
Speaker 2:You take that information. You put it into Canva. Canva then will do their next job with constructing whatever you're working on listing, presentation. Buyers consult whatever you're doing. Buyers consult whatever you're doing. Then you can put it into a video which is CapCut, and you can do all three of these simultaneously every day. You can schedule them out just like you said, like on a Sunday if you're relaxing. You know, for us those videos are soothing to us. So you know we're able to lay out our whole week and schedule our posts. So if you have a busy week, you can make sure that you're getting your content on your social media pages plus enjoying your time, and then you're not wasting your work week. You know, if you have a busy work week, putting up posts and things, but every day you should be utilizing it and I don't see why you wouldn't. We use it for personal things, we use it for all of our business acumen, and it's just made our life so much easier, saving us anywhere from eight to 12 hours a week.
Speaker 4:We're turning likes into leads and AI curiosity into AI confident.
Speaker 1:Oh, I like that yeah.
Speaker 4:I like that To be more specific.
Speaker 4:You know things. You know we're teaching folks to upload their logos and act as if you're mr beast himself and give me 10 positives, 10 negatives about my logo to become viral. You know, uh, I want to create 30 uh facebook, instagram and tick tock posts for the month. Give me short form descriptions of each post in a calendar form. It'll print it out in a PDF and then tell you all the Canva and everything and all the templates you need for CapCut et cetera.
Speaker 4:You know, and this does this in one second, it doesn't load or anything, it's instantaneously. You know you could be in Lancaster, like we were working with Stacy's cousins and you know we're obviously we're from Philadelphia. We don't know a ton about Lancaster. Stacy had a 5 pm deadline. We had a two hour drive. We were able to send comps, churches, schools, farmers, markets over to them in 30 seconds and have them ready for that offer with information before we got home, you know. So they're the kind of things that can happen instantaneously to make a good agent a great agent, to make a new agent become an intermediate agent. It's that kind of thing.
Speaker 1:Do you think people are catching on to it Meaning, where are they?
Speaker 4:The short answer is no no, no, not resistant, I think a lot of our mentors. A little plug for like, like for Jeffrey Ross. He invited us. We'll be on the panel June 20 or June 30th, the top 12 AI prompting engineers in the world and you know we're learning a lot from them but a lot of their classes and I think a reason why they reached out to Stacy and I is because we specialize with beginners to Stacey and I is because we specialize with beginners, we start from downloading the apps and the programs, because we feel like a lot of folks, especially folks our age, we just aren't there, you know, and we don't want to be there.
Speaker 4:You know, if you're doing 10, 20, 30 million a year, this, this, you don't care, You're okay. But if you're doing 10 million a year, by the time you're done you'll be doing 15 million a year and working less and spending more time with your family.
Speaker 1:Isn't that what it's all about, though? Isn't that what everybody wants? They want to make more money, work less, spend more time with their family or doing things that they love.
Speaker 4:Right, and now you have the tool.
Speaker 1:I read something yesterday. It kind of resonated with me. It was on LinkedIn, because lots of reasons, anyway, happened to see this, though, and the guy was talking about how, you know, this guy worked 80 hours a week and he had a heart attack. And then this other guy, he's like, well, this other guy, he's like, well, I stop working 80 hours a week. I prioritize my life based on my health, my fitness, and that allows me to work less, because I prioritize most important, which allows me to be more consciously aware of everything that's going on, because I'm not in a burnout mood and I'm able to sleep my eight hours right, that's right.
Speaker 1:And so you know, I think people have it, man, a lot of people. And you know what I myself included in the past, like I'm I'm not saying that there isn't about like, hustling and grinding. There's a there's a season for it. Season season for it when you're new, like when you're new, like the basics to be able to scale up.
Speaker 1:And there comes a point when you are like and we're using, we're talking about real estate, talking about real estate agents, when you're at a point in your career when you're doing 30 million plus a year, like it's a different conversation, right? So I want people to understand that, like you know, the AI is not going to replace the basic things that you need to do in the business of learning the business and get to a level where you have a sustainable business. Now we're layering on top of that and I, because I think a lot of times and this is what I see in my career, real estate of years is that everybody wants a shiny new object that's going to solve the problem of actual work, right? So this is not a shiny new object. It is something that you can take and layer in it so that it can help you be more productive, but it doesn't replace actually having to like do the basic work. No.
Speaker 2:And actually we think it's really helpful because, you know, I didn't have this when I started out in the business and we we promoted as such where working the front end of your office? Right, we always, we have our CRMs, we have our database in the back end. We're talking about joining the front end and having this be. You know Bruno will use the analogy a lot you know the single mom who's, you know, running around and has her kids and trying to do, you know, 20 deals a year or whatever this is helping her get if she can't go to the networking events. This is why we say it's important to be in front of people. Right, you and I, the three of us are always at different events and you're in front of people.
Speaker 2:If you don't have always the time to do that, this will allow you to have that front end experience and and, uh, really use it to to be your assistant. I didn't have an assistant when I started. It was me, all me doing all of these things help, assist and guide you, but you do have to put the work in. I mean, like you said, you can't walk into the business and think that everything's going to. Just, you know, floods of money is going to come, you know, rushing your way without doing the work. Have to put the work in you also.
Speaker 1:You, because you need to understand the business and you need to have some clients that are like your fans, so you can't just like start. I say this we talked the other day in our sales meeting and I said how much do I want to ask everybody? I was want to know how much everybody wanted to make a month. So I got answers like 8,000, 10,000, 15,000, 20,000, okay. So then I said, well, and these are mainly the people that I asked are a year less in the industry. So I said, okay, well, are your habits equal to somebody who's is going to make 20,000 a month? You can't go from like zero a month to 20,000 a month without going from zero to five, from five to 10. And I'm not saying you can't have jump, but you really can't jump from zero to 20 as a brand new agent. Okay, and you guys, you were one at one point brand agent.
Speaker 2:So brand new agents. I was. You're sitting in open houses every single weekend. You know you're, you're not. You're doing all you're talking about all the consistent habits in order to get yourself from point A to B, to C to D. You can't just go from A to D overnight and people think that you know that's really very not realistic, especially in our industry.
Speaker 1:I said you know, when I have new people come in and say listen, this is how it's going to be. It's four years, you have four years. Think of it as like college. You have four years. Think of it as like college. Okay, or you're taking a. You know you're in treats. Go to be a carpenter and learn how to make a house in a year. Right? You can't build a whole house in a year.
Speaker 4:If I may, girls, I wouldn't mind. I wouldn't mind. Great, the sun really makes a difference for you too.
Speaker 3:I'm sitting here you guys look great. The sun really makes a difference for you too.
Speaker 4:I'm sitting here. You guys look great. Let me play a little bit of devil's advocate. Maria, you were the catalyst of some of this conversation when we were honored to sit on one of your panels. I think it was actually my first panel. To be honest with you, I never really thought of myself as much of a speaker. That's left for my wife. But if you remember, there was eight of us, I think, and boy, I'll tell you, we're still very friendly with a lot of people.
Speaker 4:You introduced us to Albert Perry and some of those folks powerhouse agents were on that panel and brokers, and you asked a question about how long we were in the business and where we were in our business, et cetera. And we were at the end. And at the end everybody was like how long did it take to develop your business? You asked this exact question. It was seven years, five years, 10 years, 11. You know. And then it got to Stacey and I, stacey said two or three years and I said two years. And then the whole room was asking us questions about how did you get the 20 million that fast, et cetera.
Speaker 4:And I will say to you and the viewers here is where I that a little bit is technology. Technology will give you an upper hand to speed up the process. It doesn't make the work easier, it just can make it a little faster if you put the time in. So we're both a little bit right, if that makes sense. There's tools out here today where we don't have to climb up the ladder to get the library book and bring the library book down and sign it out and go home and read it. Sure, a hundred percent, we all have these in our hands where we can learn, like I did all, from Maria Quattrone, one of the greatest listing agents there is. I can go and learn from you if I want to, for free, almost, because you put all of your information online. So if you're using these tools like I did, you can do. It didn't make it faster, but it made it easier, not faster. I put the work in, but you can get there quicker.
Speaker 1:I think, there's something else I forgot to mention, and it depends on what your background is.
Speaker 4:Of course.
Speaker 1:So that's something that is extremely important when you are brand new in the business. You know, like you guys, when I entered it only took me my second year I don't know, it was my first year full time. I did $8 million in 2005. Before I was dual. But the reason I was able to do that and that was like a lot for year one, 38 units back then is because my background was in sales advertising. I sold radio air. So, bruno, you had a restaurant, a bar. You had business acumen. Stacey, you had business acumen. You came from a very successful corporate career. That's a bit of an outlier In my experience that I've seen most people are coming from, especially the people I'm talking about in my office right now. They're young, physically young. I have three 19-year-olds.
Speaker 4:That's great.
Speaker 1:They're coming out of high young like three 19 year olds. That's great. Okay, they're coming out of high school. I got to let them know you ain't learning this in a year people.
Speaker 4:And.
Speaker 1:I love them. Okay, but under if process they could be late years ahead of everybody else in two years.
Speaker 4:My point, that's my point, right my point right.
Speaker 1:So when, uh, sometimes, generally speaking, generally speaking, without having being under certain tutelage and leads and having all these things, unless you're taking massive action, it's going to take. It's going to take a few years for you to learn about deals and the intricacies of a deal, because they go sideways all the time you didn't know how to save them right. So that takes that's what takes a lot of transactions to get good, correct in regards to that.
Speaker 2:I think that's where we say if you are utilizing ai to help you get more efficient, faster, it'll help you train in your business to have those interactions, to become more knowledgeable, to have those negotiation skills and things like that that help get your transactions across the board smoothly and effortlessly. If you utilize what we're telling you to do and get in front of people, we're going to replace the human.
Speaker 4:I didn't mean to interrupt you. It's the combination of the front of the house and the back of the house. You know we're not data analysts. You know the CRMs created these data analyst real estate agents. That isn't what our job is. We're in the people business. We're in the opposite of the data business. Let your CRMs handle your data and your follow-up.
Speaker 4:But you like Bill Clinton, they said shook 500 hands a day, probably one of the most successful. You can't talk about his morality, but his presidency everybody did really good, so he shook five. And if you watch him when he was in the past, you see him all day long. He's reaching out to his clients. Right? You know the presidents that were successful Barack Obama, donald Trump. These people are charismatic. They're in front of their people. They let their other folks analyze the data and give them the basics.
Speaker 4:That's what we're teaching people to do. We're teaching you how to get your collector data, get it in a short bullet points and then bring it to the masses. You can't continue to sit on your database and then happy birthdays. Expecting that you're under one percent rate of return is going to fuel your business. It's a very good tool, but it's the back of the house.
Speaker 4:We are teaching people how to get into the front of the house using targeted Facebook ads. You know, specifically, you're in Philadelphia with these big beautiful properties million, million and a half dollar four story townhomes. I want to target not just PA, jersey and Delaware. We want to find Airbnbs. Or doctors that are in Florida, that are in Texas or, you know, go to other warm weather states where they might split the year with a cold weather state. How do you target? You know, areas in Tennessee for your properties where you might get a doctor that needs to fly back and forth from the Cleveland Clinic. You know, and that's what we're teaching, and we're teaching you how to do it from your personal Facebook page, not your business page, and that has been a really great transition for agents.
Speaker 1:Yeah, 100%. It's all about your personal page. It's your personal brand. You are the business, correct, you are your brand, exactly right. You are your brand and right now you better build that brand up and you better blow that brand up, because otherwise, your brand is your most powerful residual income vacant.
Speaker 4:It's never having problems with license and inspections. It never has a broken water heater. Your brand is making money for you day and night or it's not making money for you?
Speaker 4:that's up to you and we implore people. We talk about this in our class. Your brand and your first impression no longer starts in the living room. Your first impression starts right here. Maria, with you, the three of us. You better make sure that your social media is up to par. If you're arguing about Joe Biden and the Eagles and we're going to pray for the war today and everything, but if you're that person that's on there fighting with everybody all day long, I promise you there's somebody else that is seeing that your clients.
Speaker 1:It starts right here on social media, because it's no longer social media, girls, it's social advertising. You know, you know, don't think that people don't judge you for what you say. A hundred percent they do so I don't get involved in um outside of god bless america. Get involved in politics or arguing, or I don't argue with people, but sometimes I have to ask people why are you on my page?
Speaker 4:bye. Just know that your brand starts the minute you wake up. The minute you wake up, your brand is online. You know so. Every single post, everything. People are monitoring what you're doing.
Speaker 2:People that understand that, like ourselves and many other leaders in this industry, understand that, understand the importance of your professionalism and how we see ourselves both on social media and off. And it also teaches you to get like to start having conversations with other agents. That's why you know when we, when we trained, you know our teams and that you know I said Stop stop texting everything all the time. Talk to the, have a conversation back and forth. What does that do want? To teach you how to have, how to have interaction with one another. It puts you in front of your co-op agents when you're dealing with your transactions and your clients, and it has that more personalized feel. You can't just you can't say that if you write the text, it's going to be perceived the same way as if you say it on the telephone or something like that. So, and it really does improve your skills your phone all day long and you can do it in your sleep.
Speaker 2:That's what people have to realize. You know this is just another way to have an you know more of an outreach. Have the, have the information right at your fingertips. It's expand your mind. People think that it's going to make your mind more mushy. Expand your mind. People think that it's going to make your mind more mushy.
Speaker 4:But it actually I read more on my generator than I do like in a magazine or a newspaper or anything like that. You're getting raw information now. You know when we ask our. You know we asked our assistant. You know we want to take a flight to Africa from RSW. We're going to stop at six of the coolest places that are known to mankind. They'll lay out the whole process for you.
Speaker 4:You no longer have to go on Hotwire or your Amex app. You can go directly to the source. There's no longer having to go through a third party program. We haven't been on Google in years. You know, and that's the kind of thing that we're trying to teach folks to get raw information again, like we did when we used to climb up the ladder in the library. Maria, get that real, true information and then you get to use it however you see fit. You know. So that's what we're hoping for with what we're building here. These areas have been behind in technology. I started my first computer over 40 years ago. These areas have been behind because, you know, our mentors are in Australia and you know California. We just feel like we blew up, grew up more blue collar than most families have. A lot of engineers Uncle Johnny wasn't an engineer, he was a contractor, you know. So a lot of these areas don't have the access to these, these tools, and Stacey and I are doing our to try and bring it to them, even on a small level.
Speaker 1:Yeah, I love it. I love the energy, I love the information. You guys are doing great work for our industry, so keep going.
Speaker 2:We are trying, we want everybody to.
Speaker 1:We're going to do one coming up soon. We'll drop that information, but, as always, it's always great to see you on the podcast. Yeah.
Speaker 4:Can we leave everybody with one little prompt? We'd like everybody to put their logo, upload their logo right into chat, gpt. I'd just like them to say act as a top marketing director trying to become viral and give me 10 pros and 10 cons about my logo. You know? Just something to give them to start with, just so if they're listening today, we wanted to give them a little add value.
Speaker 1:I love that and if they find I'm gonna make a new logo now, yeah, and if they find it.
Speaker 2:If they find interesting information, they can be your stacy and we'll show them how to really dial it in and have them create that logo themselves at Atlas was killing Sage's butt the other day, I have to say, because he was using Atlas and Sage at the same time and Atlas my assistant. He said, oh my God, he's doing so much better than Sage. I was like, well, I said Atlas is my assistant.
Speaker 4:Atlas in years would be like two years old and Sage would be like 100 years old. As far as knowledge, meanwhile, atlas is doing pretty well.
Speaker 1:So you name their assistants.
Speaker 4:They talk.
Speaker 1:They actually talk together. They're in full things.
Speaker 2:In our classes, you will learn to name your generator.
Speaker 4:Hey Sage, let's say hi to Maria Quattrone. We're on Be the Solution podcast. Hey there, maria.
Speaker 3:Quattrone, it's so great to be on the Be the Solution podcast. I'm really excited to chat and share some insights today. Let's dive in.
Speaker 4:Can you do a quick search for Maria Quattrone from Philadelphia? Be the Solution podcast and just give me three funny little things you might find? Sage, she's thinking.
Speaker 1:OMG, let's see what Sage comes up with about Maria.
Speaker 3:So I couldn't find specific funny moments.
Speaker 4:Let's see what it says.
Speaker 1:She found something.
Speaker 4:You can't. When you talk, it resets the search. You said Sage, and it reset it. You have to be quiet, that's all. I won't talk, I'll send it to you. I'll send it to you, all right, you don't want to try it again. Yeah, hold on one second. Hold on one second, I'll do it for you. Give me one sec Brie. Let me just put it in talk mode. Better there you go.
Speaker 3:I'll do it this way, okay.
Speaker 4:One second Sage tell me what you found.
Speaker 3:It looks like you're on Maria Quattrone's profile and she's got quite an impressive background as a listing broker, podcast host, speaker and real estate coach. The Be the Solution podcast definitely sounds like it's aligned with your mission of inspiring growth and positivity.
Speaker 4:Can you do a deep search on Be the Solution podcast and see if me and Stacey were ever on it before?
Speaker 3:I couldn't find any records of you and Stacey appearing on Be the Solution podcast Did you check Spotify? Yes, it looks like you and Stacey did appear on the Be the Solution podcast In episode 239, you both discussed mastering social media and AI for real estate success. Sounds like a great episode.
Speaker 4:Well, we're here again with Maria and we're talking about you again, so stay tuned, okay. Why don't you tell everybody about our Naples event with Cedric?
Speaker 3:Absolutely. Hey everyone, we are super excited about our upcoming Naples event with Cedric from Marzucco Real Estate. It's gonna be an amazing AI-unlocked workshop where we dive into how to turn likes into leads and really leverage AI and Canva for your real estate business. It's going to be such a fun and informative session, so definitely stay tuned for more details.
Speaker 4:Thank you, sage, we'll get back to you soon.
Speaker 3:Oh, looking forward to catching up again soon. Have a great time on the podcast and I'll be here when ever you need me, that's just a small.
Speaker 1:Oh my God.
Speaker 4:It's really awesome.
Speaker 1:I am so excited yeah.
Speaker 2:It's going to be such a good time. I mean you're going to love it, your agents are going to love it, it's just really cool. It's really cool.
Speaker 1:We take the fear.
Speaker 2:Who's a little weary about it. We take that fear out and you can just see those aha moments when we're in the class and that's kind of like what makes us like radiate the way we do the classes.
Speaker 1:Yeah, I love it. I want a name for my generator.
Speaker 4:So ask your generator to name itself.
Speaker 2:So give a description, say you know about yourself long brown hair, brown eyes. Describe yourself, describe what you do. And then say now, knowing what you know about me, can you name three names that you would come up for yourself? And it'll put out three names. If you don't like them, you can say retry um, but then give me a call later.
Speaker 4:If you want, marie, I'll sit for 20 minutes. We'll go over it together it's so much.
Speaker 2:That's actually the first thing that everybody does in the class, so we do uh a three minute session on uh. Instead of going around the room and introducing each other, we introduce you to your new virtual assistant that you'll be naming first.
Speaker 4:We start to teach you how to train it. Yeah, with the prompting and things.
Speaker 1:Love it. This is awesome. This was a value-packed episode. This morning. I am fired up, ready to rock and roll. We love it.
Speaker 2:Thank you, my friends, and keep on being my friend Be the solution.
Speaker 1:Keep on being the solution. That's right, woo.